Though a possible matchup between the two is more than a year away, third party groups supporting Gov. Nikki Haley and Democrat Vincent Sheheen began advertising this week.
The Movement Fund, a PAC supporting Haley, released an ad slamming Sheheen for supporting Obamacare.
SC Democratic Party Chair Dick Harpootlian said last week of Haley's ad, "She's trying to make chicken 'doo-doo" into chicken salad and the people of South Carolina aren't interested in tasting it."
Meanwhile the Democratic Governor's Association released a longer criticizing Haley for creating a "gallery of corruption."
Both ads can be viewed above.